If Rice to Riches ever hits the west coast, it will be just like that yogurt fad that happened two years ago. It may or may not. Since yogurt was advertised as "healthy" with the active cultures and whatnot, this rice pudding is quite the opposite. In the store, there are signs posted that praise the thick and persecute the thin.
It's still cool. They give you these awesome bowls you can take home. it even comes with a weird flat spoon thing that you can't use for anything else except rice pudding and even a lid!
there are so many flavors to choose from. they even let you sample it.
Don't worry California, you're bound to see one soon!